-
The most widely deployed mobile virtualization solution
Data Sheets
Open Kernel Labs Blog
October 31, 2010
Having Lots of Friends Doesn’t Make You an Influencer
I attended and spoke at the MarketingProfs SocialTech 2010 conference last week in San Jose. Silicon Valley is one of those places that induces creative thought around every corner; last week did not disappoint. These are a few of the soundbites.
- Having lots of friends does not make you an influencer; It’s a set of behaviors and response dynamics
- Tweets are the new Haiku - it’s an art form
- Retweeting is the sincerest form of flattery
- Social media should be across the company - HR, products, investor relations, marketing, etc.
- Answer people are important in building communities and social networks
- Social is about optimizing serendipity
- ID key people in social graph & build relationship b/c they’re at center of sustained conversations around brand
- Learn to re-use your content across all of your social and traditional marketing channels
- B2P is the new B2B - Business to People, not Business to Business
- It’s the quality of followers you have; it’s not the sheer quantity
- Social Media Marketing is not about reaching many to influence a few but engaging a few to influence many!
- Community manager mandates: be good listeners and curators of content
- Become the corporate website that functions like the social website
- Social media is a listening post
Iggy also had his 15 minutes of fame at Social Tech - thanks to Ann Handley @MarketingProfs http://bit.ly/bpNsI2
Follow us if you’re curious and want to know more:
Posted by Marti Konstant on October 31 at 07:50 AM
blog comments powered by Disqus
About Marti Konstant:
Marti Konstant, Vice President of Marketing, leads the brand building effort and is responsible for corporate and product marketing. Marti has always been passionate about technology and loves working in a space where she can combine her creative talents with her love of technology. Marti is currently training for another marathon, which keeps her in such great shape that you would never know she uses lunch breaks to search for the ultimate chocolate-chip cookie.