-
The most widely deployed mobile virtualization solution
Data Sheets
Open Kernel Labs Blog
April 29, 2010
Wanna Iggy?
The first five people who email blog@ok-labs.com and name five places that Iggy has visited will score an OK Labs t-shirt and their very own green iguana (he is small and travels well).
Just yesterday my Google Alerts led me to a story about Open Kernel Labs in a blog post titled, Who Says B2B Social Media Can’t Be Fun? The author had viewed a case study, at a communications conference last week, about Iggy - a playful extension of the OK Labs 
brand. Iggy is an iguana (no, not a real one), who manages to charm his followers by traveling the world with OK Labs employees, posing for photos as he goes. Iggy is equal parts mischief and brand icon, and can be found in a variety of places online, including the OK Labs website, his flickrstream, and on twitpic.
The social media realm is filled with a sense of urgency to communicate early and often. This is keenly felt in the Twitter channel, where rapidly vanishing tweets are viewed, categorized, and consumed like snowflakes. When applied in a smart, accessible way, social media activities, like Iggy, are another way to effectively manage a brand. Keep up on Iggy’s travels and other OK Labs news by following us: @ok_labs
Posted by Marti Konstant on April 29 at 06:09 AM
blog comments powered by Disqus
About Marti Konstant:
Marti Konstant, Vice President of Marketing, leads the brand building effort and is responsible for corporate and product marketing. Marti has always been passionate about technology and loves working in a space where she can combine her creative talents with her love of technology. Marti is currently training for another marathon, which keeps her in such great shape that you would never know she uses lunch breaks to search for the ultimate chocolate-chip cookie.